Bombay new store opening!

You might have heard that our new Bombay shop is open for business!
The sushi department opened on Thursday 3 June, and Bento Bowl a week later on 10 June.

The staff have also got up and running brilliantly. Led by new partner Tony Shen and supported by area manager Akiko and Bento Bowl manager Keiko, the crew had 500 free packs of sushi ready to hand out well before the 12 noon giveaway on 3 June… and just as well too, because despite the freebies to come and threatening weather outside, the shop was crammed with locals keen to buy their favourite sushi taste!

Tony and his team ready to go!
Nick warming up for his opening speech!
Bento Bowl manager Keiko helping out, handing out dango (sweet rice ball) samples

Bombay is a really interesting initiative, because it’s one of our few shops aiming mostly for people passing through. Project manager James commented that

“We’ve really worked hard to give the Bombay shop a strong visual presence. The prominent signage and corner site makes our brand stand out among other quick-service food outlets. The big windows draw people into the spacious interior, where customers can see the menu boards and product displays at a glance. Then they see the little details like the graffiti design wall and range of seating options, making them want to stay longer and come back.

Customer feedback and sales numbers have been great so far. With traffic volumes increasing, and our distinctive food and interior space, we believe that Bombay St. Pierre’s will more and more be a popular destination for people to take a break, or just grab and go. We are sure that sales will continue to grow strongly.”

Congratulations to James, Cris, Foti and the fit out team for such a great job!

Floor to ceiling windows wrap around two sides of the building, inviting customers to come in and check out…
…the food and interior, featuring the graffiti wall.

Bombay is a small village on State Highway 1, about 30-45 minutes (in good traffic…) south of central Auckland and an hour north of Hamilton. It’s the ideal place to take a break when heading to the Waikato or Coromandel beaches, but until now, there have been few healthy food options. The shop interior features a graffiti wall corner, providing a lively edge to the atmosphere, as well as outdoor seating to relax in during summer road trips.

Outdoor seating provides a nice option on summer days

Our shop is in a new motorway service centre, with KFC, Coffee Club and more food outlets to come, also featuring the first electric vehicle charger in the area. We’ve got the prime corner site, opposite KFC and the Z service station, with a big sushi hut sign visible even before you turn off the motorway.

The shop has been busy right from opening day, with lots of people on the road stopping by for their favourite sushi fix, as well as tradies and farm workers calling in for a good solid lunch. Happily for them, Bento Bowl is also now open and serving our famous authentic Japanese hot meals, perfect for fuelling a hard day’s work. The shop is also open into the evenings, providing locals and travellers alike with new meal options for classic hot dinners and healthy sushi meals. So, if you’re driving up to Auckland, or just visiting the Pukekohe area, be sure to stop by and see Tony and the team. And here’s to more interesting milestones across the St. Pierre’s Group!

The queue before opening stretched around the corner!
The locals were not just there for the sushi giveaway!
Hungry tradies getting their fill!
Proud partner Tony in a rare quiet moment!
The locals came in many different vehicles!

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