Profit Sharing 2023

Dear St Pierre’s family

I hope you are all well!

Thank you so much to everyone for coming to the Profit Sharing 2022 meetings.
After all the difficulties of the last few years, we really enjoyed the five meetings held around the country. It was wonderful to meet you all again and celebrate your successes and milestones!

It also looked like everyone was enjoying catching up with old friends from other shops around the region. As well as enjoying each other’s company, events such as profit sharing are a reminder of the support networks we have beyond our individual shops and of the talent in the greater St. Pierre’s family.

Explaining the profit-sharing system to the big crowd in Auckland

These events are also unique to St. Pierre’s. They are like the Annual General Meeting of a publicly listed company, where we announce the financial results and how much money is being paid out. But instead of shareholders, the attendees are our long-serving staff! I don’t know of any other company which shares its profits with staff in this way, and it’s one way we show our thanks for your effort, dedication and loyalty.

Perry warming up the crowd!

Profit sharing 2023

This will be the 26th year of our Profit-sharing Programme. I am really proud to say we have over 500 people in our plan, and this year, we paid an extra 12% on top of staff pay – or 6 weeks extra wages! – into the Programme!

Despite everything that has happened in the past few years, company sales have grown strongly, and this success is thanks to the hard work and positive attitude of all our team members. Profit sharing is one of the ways that we share our success with you, and forms part of our “Partnership culture” which is one of the many ways that St. Pierre’s is different!

The Rotorua team enjoying the relaxed atmosphere

Recently, we asked you what you did with your profit sharing payments. The most popular response was overseas travel. Many of our staff are from or have family overseas, and it’s great to help people reconnect with loved ones after the COVID border closures.

Other common responses were new cars, phones and computers, house deposits and renovations, and money to spend on family. We’re proud that the Programme help make a difference in people’s lives, and we look forward to hearing what staff do with their payments this year.

Celebrating the achievements of the St. Pierre’s Wellington team

Above all, thank you for your effort and commitment, which is the key to the success of your stores and teams. Thank you also for coming to the meetings, and enjoy spending your profit sharing payments!

Warm regards


The St. Pierre’s Christchurch team in party mood!

Cyclone Gabrielle update

I’m just writing to share an update about how our people have fared in the terrible weather over the last few weeks, particularly Cyclone Gabrielle.

In short, all of our people are OK. This is more important than anything else. Shop operations are returning to normal in most places, but with the damage to many homes, it will take a long time for the communities to recover. Still, we will keep doing what we can as a company and as individual community members to help the people around us.

Five of our shops were affected by the cyclone. Grange Warkworth and Silverdale – in the north of Auckland – suffered heavy flooding, power cuts and internet outages during the worst of the rain. Staff had difficulty getting home the day the cyclone hit, but were all OK. The damage was ultimately minimal, and the shops were able to reopen after just one day closed.

As you will know, the storm damage in Hawke’s Bay was severe, particularly in and around Napier. Taradale, where several of our staff live, was evacuated, with some of our st¯f spending the night at an evacuation centre. However, everyone was fine and their houses undamaged. Once the rain eased, the Hawke’s Bay St. Pierre’s team swung into action. The power was on at the Hastings shop, but the two Napier shops (Carlyle Street and Onekawa) were without power for some time.

This meant the ingredients would soon be wasted. With no phone reception, it was difficult for managers to check on their staff, but Takashi and Francisco did the best they could to distribute food and check on their teams. Hastings manager Hiromi – who lives in Napier – also got some ingredients from Napier and took them back to the Hastings fridge. After cleaning on Friday, Hastings shop reopened on Saturday, but with deliveries disrupted, regular operation was not possible, so the decision was made to make sushi and distribute it to people in need.

Hiromi and his team made a total of about 170 rolls on Sunday, taking 40 rolls to a local evacuation centre, 30 to a food hub in Hastings, and 100 to Pakowhai Road, one of the most devastated areas. A few days earlier, people had been rescued by helicopter off house rooves there, but by Sunday the cleanup and salvage work was underway. Simply wanting to provide some encouragement, Hiromi stopped by every house and handed out one pack of sushi per person. It was just a token gesture, but well appreciated by the locals working to rebuild their lifestyles.

In terms of support from head office, our team has been working hard to resume deliveries so that the shops can reopen. All three Hawke’s Bay were up and running by Friday 24th February and ready to serve their communities again. All staff wages lost due to the shop closures are being covered by head office, and we are working to provide whatever other support we can to our staff and their broader community.

In short, it has been a terrible few weeks for many people around NZ, but the way that people have pulled together and supported each other has been heartening to see. Few parts of NZ have been spared by this disaster, so please keep helping the people around you however you can, which we will continue to do also.

Please stay strong for each other.


Hiromi and team keeping positive despite the terrible events while making sushi on Sunday

Merry Christmas from the Directors!

To our St Pierre’s family, 

I would like to thank you all for the amazing job and your dedication and commitment to our Company this year.

A recent (?) Katsoulis family photo

What a year! It’s been a year full of challenges, and I think you have met them all very successfully and with strength and courage! 

Like nearly all New Zealand companies in a Covid era we faced short staffing and people shortages like we have never seen  in our 38 years in business, with toughest in Queenstown and Central Auckland.

With the borders closed to immigration, it’s been nearly impossible to hire staff and also for many of you to go home and visit your loved ones in China and other places where restrictions on travel have been in place.

However I believe these challenges have made us a more flexible and stronger company with a greater will to be more experimental and find ways to fill our needs. 

Whether it meant employ more part-time people, students, or other, we met the challenge and have reached the end of the year with the strongest sales we have had in the history of the company. The strong high sales have led to record bonuses and dividends achieved ! 


Our amazing people Area Managers, Managers, support people, store Managers, Partners and store teams have pulled together to keep our stores open and trading for business and keep our customers happy, when many of our competitors and other stores had to stay closed often for days or weeks on end.

Congratulations again! 

At the same time several new stores were opened in Nelson, Karaka, Papamoa, and Ashburton as well as a new Head Office for the Company, which will serve our needs for many years to come… 

Our famous sushi giveaway on Ashburton opening day!

Truly an amazing achievement!

We re started our Awards Evenings again nationwide after a 2 year absence, and had 3 very successful mini conferences all live and which were attended by hundreds of you ! 

 Well done! It was so much fun to get together again! 

I understand that there have been many very stressful times for many of you, and I would like to appreciate you very much for all the effort and hard work that you have put into your work this year.

We have also been so fortunate also that the demand for our food has been strong, enabling us to have stronger sales than ever, proving that St. Pierres has a very important place in the NZ food market. 

However nothing could be achieved without your hard work effort and commitment.

Whether you are  a part-time worker full-time store worker, manager, assistant manager, partner, or work in our head office support team you are all truly appreciated!

We really appreciate your continued hard work, enthusiasm , and motivation.

You truly are the best!

Profit sharing 

Over the holiday break will be working on our profit sharing program and very early in the New Year will be announcing the dates for a profit during meetings. I look forward to seeing you all there! This time it will be a live venue as we have always had in the past and should be fun! 

Finally I would like to wish you and your families all the very best for Christmas, and let’s work together to make 2023 another excellent year ! 

Many thanks again and warm regards to all of you!