K10 website – check it out!

Mobile version home page

Hi everyone! Today’s article is something different – it’s not about a person or a shop, but a website!

Within the St. Pierre’s Group, Sushi and Bento Bowl have long had their own sites, with the  menu and locations of everyone’s favourite sushi and Japanese hot meals. But even though K10 premium sushi train opened in December 2019, the only info online was on review sites and social media. With K10 growing steadily, it’s time to showcase the brand message independently.

K10 packed for lunch!

We’re proud to have recently launched k10sushi.com. Check it out! It highlights K10 as a special concept within the Group, related to but distinct from other St. Pierre’s departments. The food, dynamic train format and restaurant interiors are different, but the people at K10 are just as passionate and creative. The challenge was to present the distinctive energy of K10 online while still letting the heart of our business – our people – shine through.

K10 provided other unique challenges. The two restaurants have different personalities – Newmarket is in a bustling mall, whereas Ponsonby has its own quiet, sophisticated interior and unique décor. And the site needs cater to people who just want the basics quickly, and those who want detail. It’s a delicate balance.

The iconic train design on the Ponsonby shop wall

The solution was a scroll design, where visitors in a hurry can quickly flick through the menu and prices, locations and online booking. They pass images of the interiors, the food and our chefs in action – a balanced overview of what makes K10 special. Visitors who stay to look at the pro image gallery and Instagram feed can see videos showing the dynamic movement of the train, more delicate artistry of the food, the restaurant concept, and the latest specials.

In summary, k10sushi.com aims to be elegant, beautiful, and satisfy many tastes – just like the food!


Project lead Glen McCabe commented that

 “I’ve personally never built a website before and didn’t know where to start. K10sushi.com was only possible through the support from K10 restaurant staff, such as the service managers and chefs, and our support office team, including the designers, marketing, and customer support staff. It’s a great example of how people supporting each other can all achieve something new. Thanks so much to everyone involved!”

Most importantly, K10 is growing and website views are increasing. We hope that more and more people will discover amazing new flavours and culinary artistry at K10, enjoying our special brand of hospitality. Here’s to more people at St. Pierre’s taking on new challenges!

Yohanes (Rotorua)

Welcome to our latest St. Pierre’s partner feature!
Today we’re in Rotorua, visiting Yohanes. Originally from bustling Indonesia, Yohanes loves the laid-back lifestyle in NZ’s geothermal capital.

Yohanes came to NZ in 2006, to study European cooking.

“I’ve always loved food. While training to be a chef, I worked at some other sushi shops. Then I joined St. Pierre’s in May 2012, and things went so well. There’s so much scope for growth. I started out in Symonds Street, moved to St Lukes and Lynn Mall, then became manager at Glen Innes. We have such diverse customer bases around Auckland, it’s just amazing. We can learn so much from our customers.”

At the same time, Yohanes had a growing family, and providing for them was also on his mind.

Yohanes celebrating a birthday with his family

“I originally came to NZ because my aunt lived here and I heard good things about the lifestyle. I met my wife at the Auckland Indonesian church in 2011, and we now have four kids. Family is really important to me, and I was determined that my career moves work for them too.”

When a partnership opportunity arose in 2017, Yohanes was ready!

“The St. Pierre’s profit sharing and bonus plans were nice extras for my family. I had heard about the partnership programme from my previous manager, looked into it, decided I wanted to commit, and set myself a target of becoming a partner. The new shop being in such a beautiful area made the opportunity even better!”

Yohanes and family enjoying the fresh Rotorua air

After moving to Rotorua, Yohanes could buy a nice house for his family, and soon put down roots in the local community.

“Education is really important here, and the local schools are well respected. My kids love their school, and education is good for the shop too. We work with school lunch providers, supplying sushi of the day vouchers for school prizegiving. The principals usually give voucher awards every two weeks, and post pictures on the school Facebook page. The students are proud to bring in their vouchers, and our staff respond with praise and encouragement.”

Just one example of a community support initiative with Ka Pai Kai

In such a tight-knit community, these initiatives benefit everyone.

“In Rotorua, word of mouth is powerful promotion. Associating St. Pierre’s with success creates a positive image which the students love and helps the shop too. I’m very grateful for HQ support with the voucher programme.”

A relaxed moment after work

And of course, looking after people includes the shop staff!

“I want to help all our staff get their bonuses. Each week, I tell them in advance what the weekly target for is. We talk about what creates success – efficient production, great service, all the little things which make customers happy.”

Yohanes celebrating success with some of his talented team

“And our staff all love Starbucks, but it’s a bit far to walk. On busy days I go grab frappés in summer and hot coffees in winter. It does get chilly here, and a mocha goes down great!”

Yohanes is justifiably proud of his many achievements. At St. Pierre’s, we’re proud to have amazing people like him on our team! We have a strong culture of being “people first”, supporting each other as we set challenging goals. Yohanes shows how far the right attitude can take you, and we’re sure he will continue to reach new heights! Here’s to everyone across the St. Pierre’s Group aiming high!